Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

Unlocking Vendor Incentive Programs

  • Recurrent call-outs that Market Development Funds from AWS and Microsoft remain under-claimed; thought leaders urged stricter ROI frameworks and “use-it-or-lose-it” sprint plans

  • Posts stressed treating vendors as strategic allies – aligning partner KPIs with cloud marketplaces and tapping MDF for pipeline rather than brand awareness alone

  • Salesforce’s surge on AWS Marketplace was showcased as proof that marketplace-aligned GTM can compress sales cycles and expand reach

Elevating Partner Enablement

  • Consensus that most enablement content fails because it is product-led, generic, and time-intensive; practitioners recommended outcome-first playbooks and snackable formats

  • Marketing enablement was positioned on equal footing with sales enablement to ensure consistent value messaging across the buyer journey

  • Internal “micro-influencers” (sellers, engineers) were highlighted as credible voices to amplify partner propositions organically

Orchestrating Co-Sell & Ecosystem Motions

  • Founders and channel leads flagged limited visibility into partner performance; calls for unified CRM layers and shared dashboards to expose deal influence and attribution

  • Thought pieces framed ecosystem-led growth and go-to-network strategies as the next evolution of traditional channel programs

  • Effective co-sell execution was pitched as existential in an AI-crowded SaaS market – partners that streamline joint pipeline management will outpace peers

Tools, Products, & Program Launches

  • Ansira rolled out an upgraded social-engagement platform to simplify branded content sharing for affiliates

  • Affistash released Version 2, promising faster, AI-powered affiliate discovery and segmentation

  • Coro unveiled the Compass partner program, designed for simplicity, profitability, and white-glove support

  • A new AI avatar for sales demos and a Partner Benchmark Report for the Microsoft ecosystem expanded the data and automation toolkit available to marketers

AI Pragmatism Over Hype

  • Multiple voices cautioned that AI is not a “silver bullet”; success still hinges on clear objectives, audience understanding, and disciplined execution

  • Early pilots showcased AI assisting with targeting and creative variants, but leaders warned against deploying models without strong governance and measurement

Community Signals & Events

  • Catalyst25 (Seattle), Pax8 Beyond 2025, Channel Marketing Association forums, and Snowflake Summit underscored growing momentum around trust-based ecosystems and platform interoperability

  • Upcoming webinars and regional meet-ups continue to foster knowledge exchange on affiliate partner selection and partner-first GTM structures

Want to see the posts voices behind this summary?

This week’s roundup (CW 23/ 24) brings you the Best of LinkedIn on Channel Marketing:

→ 60 handpicked posts that cut through the noise

→ 26 fresh voices worth following

→ 1 deep dive you don’t want to miss

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